Interview with GS Gangnam Broadcasting on Coca-Cola World Exhibition (August 8, 2010)

It's been a while since I posted, as I've started a new project and returned from summer vacation.

The interview I had with GS Gangnam Broadcasting at the beginning of the month regarding the "Coca-Cola World" exhibition at the Coreana Museum of Art aired on August 8th. It was a coincidence that I ended up doing interviews and being featured in various media outlets while working on the exhibition, which made me feel both embarrassed and ashamed.

I've done six interviews in total: the Maeil Business Newspaper, Sungkyunkwan University's English magazine, Ten by Ten, GS Gangnam Broadcasting, the Korean Art Museum Association, and yesterday's monthly Happy Together. ^^ I remember feeling particularly nervous and challenged with GS Gangnam Broadcasting, especially because it's a broadcast medium. Recent interviews have made me realize how incredibly difficult it is to smile in front of a camera. I'm reminded that being a celebrity isn't something just anyone can do.

 

 

(Broadcast script)

With the heat reaching its peak, a refreshing soft drink naturally comes to mind. But what we once thought of as a drink has been reborn as a work of art. We're introducing the "Coca-Cola World" collection art exhibition currently underway at the Koreana Museum of Art in Sinsa-dong. This is anchor reporter. A corner of the exhibition hall is filled with familiar beverage cans. Currently, the "Coca-Cola World" exhibition, showcasing Coca-Cola-related memorabilia, is in full swing.
This is the ninth open gallery predecessor of the Koreana Museum of Art, which aims to break down barriers between the public and the arts through accessible art. It showcases a portion of the personal collection of Kim Keun Young, who has collected Coca-Cola-related items from Korea and abroad for 13 years.

# Interview: Kim Keun Young (Coca-Cola Collector)
- 1 minute 34 seconds to 2 minutes 8 seconds (Generally, I collect packaging for Coca-Cola beverages. Secondly, promotional materials used in Coca-Cola's various marketing campaigns. Thirdly, I collect branded products that Coca-Cola produces outside of beverages, leveraging its brand value. Today, I've selected all three categories so you can experience and see them evenly...)

Coca-Cola bottles and cans from around the world are a given! Unique items like snowboards and phones are also noteworthy. World-renowned designers like Chanel and Versace also design packages. The packages released to commemorate historic events like the World Cup and the Olympics are even more meaningful because they capture the unique characteristics of each era and country.

# Kim Keun Young's live sound - 7 minutes 14 seconds to 7 minutes 35 seconds (In this case, the actual manufacturing date is August 8, 2008. The packaging was produced on the opening day of the Beijing Olympics. The package is also designed in gold, not the standard Coca-Cola red.)

Each of these collectibles carries its own meaning. Still, the item that holds the most affection for Kim Keun Young is a limited edition snowboard that he spent a long time working on, even participating in an online auction, to finally acquire.

# Interview: Kim Keun Young (Coca-Cola Collector)
- 8 minutes to 8 minutes 14 seconds (This snowboard deck is one of only 200 in the world, having been made by Coca-Cola Korea. It's my most treasured possession.)

Over 390 collectibles ooze pure passion for collecting. Visitors are amazed and delighted to see things they'd normally overlook transformed into works of art.

# Interview: Kim Ki-chan (Apgujeong-dong)
- 8 minutes 19 seconds to 8 minutes 35 seconds (I happened to see a Coca-Cola exhibition and stopped by. There were things I'd seen before, but there were also many things I'd never seen before. That's why I was so interested, and honestly, there were a couple of things I wanted to buy...)

Kim Keun Young has been sharing his collecting activities with others through his personal blog for the past two years, and he's recently formed a diverse network with collectors overseas.

# Interview: Kim Keun Young (Coca-Cola Collector)
- 3 minutes 47 seconds - 4 minutes 23 seconds (Recently, thanks to Facebook, I've been making friends with Coca-Cola collectors overseas, and we've been exchanging collectibles more often. Recently, I've been sending packages related to the 2010 South Africa World Cup, both those released in Korea and those sent overseas. This has made collecting much more diverse and easier.)

Everyone probably remembers collecting things like stickers, beads, stamps, and dolls as a child. Kim Keun Young explains that "collecting" isn't as expensive or difficult as you might think, and that anyone with an interest can easily engage in it.

# Interview: Kim Keun Young (Coca-Cola Collector)
- 5 minutes 15 seconds to 5 minutes 45 seconds (I think it's my own way of recording time. Some people think of the World Cup by pulling out a red T-shirt, but I can look back on the World Cup by looking at the Coke things. I've collected so far, and it's a way to record my own time. I hope many people will participate in this activity...)

The <Coca-Cola World Exhibition> runs until September 12th. Why not experience the diverse individuality and artistic sensibility of collectible art embedded in familiar materials?

This is a report from GS Gangnam Broadcasting.

 

Interview with GS Gangnam Broadcast.